Saturday, June 26, 2010

Samosa...

The Samosa has been a popular snack in South Asia for centuries. It is believed that it originated in Central Asia (where they are known as samsa prior to the 10th century. Abolfazl Beyhaqi (995-1077), an Iranian historian has mentioned it in his history, Tarikh-e Beyhaghi. It was introduced to the Indian subcontinent in the 13th or 14th century by traders from the region.

Amir Khusro (1253–1325), a scholar and the royal poet of the Delhi Sultanate, wrote in around 1300 that the princes and nobles enjoyed the "samosa prepared from meat, ghee, onion and so on".

Ibn Battuta, the 14th century traveller and explorer, describes a meal at the court of Muhammad bin Tughluq where the samushak or sambusak, a small pie stuffed with minced meat, almonds, pistachio, walnuts and spices, was served before the third course, of pulao.

The Ain-i-Akbari, a 16th century Mughal document, mentions the recipe for 'Qutab', which it says, “the people of Hindustan call sanbúsah”.http://www.samosa-connection.com/ read more..

Thursday, June 24, 2010

the flavour of Ajwain..


Raw ajwain smells almost exactly like thyme because it also contains thymol, more aromatic and less subtle in taste, as well as slightly bitter and pungent. It tastes like thyme or caraway, only stronger. Even a small amount of raw ajwain will completely dominate the flavor of a dish.

It is also called Ajowan caraway, carom seeds or mistakenly as bishop's weed), is an uncommon spice except in certain areas of Asia.

In Indian cuisine, ajwain is almost never used raw, but either dry-roasted or fried in ghee or oil. This develops a much more subtle and complex aroma, somewhat similar to caraway but "brighter". Among other things, it is used for making a type of paratha, called 'ajwain ka paratha'.

Ajwain originated in the Middle East, possibly in Egypt. It is now primarily grown and used in the Indian Subcontinent, but also in Iran, Egypt and Afghanistan. It is sometimes used as an ingredient in berbere, a spice mixture favored in Eritrea and Ethiopia.

In India, the major Ajwain producing states are Rajasthan and Gujarat, where Rajasthan produces about 90% of India's total production.


Wednesday, June 23, 2010

Lakme

Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French operaLakmé, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become its chairman. In 1998 Tata sold off their stakes in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside. Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women

Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty services.

Jhajhariya - A sweet dish originated in India

Jhajhariya is a delicacy of Indian origin made of corn, milk, ghee and sugar garnished with raisins and nuts.

Grated or coarsely ground fresh corn is slowly roasted in a small amount of ghee for a couple of hours until it loses most of its moisture and assumes a dry granular form. This is a labor-intensive step since it involves constant stirring and monitoring, but this pre-processing can be done once a year as the resulting material can be stored for months unrefrigerated.

The final preparation is done before serving; the dried corn is simmered for about five minutes on a medium flame, then a volume of boiling water equal to that of the corn is added and the mixture is heated for another five minutes. About 3 times that amount of boiling milk followed by further heating, then adding about an equal volume of sugar and raisins. It is good when served hot, but better still after refrigerating.


enjoy eating



Monday, February 8, 2010

woods are lovely dark and deep..

The woods are lovely, dark and deep, but I have promises to keep, and miles to go before I sleep

snow on evergreen branches

Whose woods these are I think I know

Robert Frost’s poem Stopping by Woods on a Snowy Evening was first published on March 7th, this day in 1923. The story goes that Frost wrote this poem in a few minutes, after being up all night writing another. He took a sunrise walk, and got an idea.

Stopping by Woods on a Snowy Evening

Whose woods these are I think I know.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.

My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.

He gives his harness bells a shake
To ask if there is some mistake
The only other sound’s the sweep
Of easy wind and downy flake.

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,

And miles to go before I sleep.

Stopping by Woods on a Snowy Evening, 1923
by Robert Frost (26 March 1874 – 29 January 1963)
source: Wikipedia

Stopping by Woods on a Snowy Evening: Memories, Old and New

Like many Americans, this was one of the first pieces of grown-up poetry that I was exposed to as a child. I remember sitting quietly at a little square desk in a darkened room, listening to a female voice reading. I felt dreamy, ignored fidgeting classmates, and wondered if we’d be required to write big kid style book reports about poems.

When I was getting ready to make this post I asked around about other people’s Snowy Evening memories. Many were from childhood, but not all. One 33 year-old person described recently sitting around an outdoor fire pit in Winter weather, roasting marshmallows, drinking hot cocoa, and reading read Frost to each other. I think that would be a lovely tradition for Winter Solstice, “the darkest evening of the year.”

The idea of reading this poem for Winter Solstice makes me think ahead to what might be a nice, poetic tradition for the vernal equinox, the first day of Spring. In two short weeks we will be just as close to Summer as the dead of Winter. I’m thinking of planting some snap peas, or maybe some cool weather greens – that sort of thing makes me happy. It will also be a class break for the college student in my family, and she is nothing if not poetic. We will think of something.


"Have breakfast …or…. be breakfast"!


Who sells the largest number of cameras in India?

Your guess is likely to be Sony, Canon or Nikon.
Answer is none of the above. The winner is Nokia
whose main line of business in India is not
cameras but cell phones.

Reason being cameras bundled with cell phones are
outselling stand alone cameras. Now, what prevents
the cell phone from replacing the camera outright?
Nothing at all. One can only hope the Sonys and
Canons are taking note.

Try this. Who is the biggest in music business in
India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The
answer is Airtel. By selling caller tunes (that
play for 30 seconds) Airtel makes more than what
music companies make by selling music albums (that
run for hours).

Incidentally Airtel is not in music business. It
is the mobile service provider with the largest
subscriber base in India. That sort of competitor
is difficult to detect, even more difficult to
beat (by the time you have identified him he has
already gone past you). But if you imagine that
Nokia and Bharti (Airtel's parent) are breathing
easy you can't be farther from truth.

Nokia confessed that they all but missed the
smartphone bus. They admit that Apple's Iphone and
Google's Android can make life difficult in
future. But you never thought Google was a mobile
company, did you? If these illustrations mean
anything, there is a bigger game unfolding. It is
not so much about mobile or music or camera or
emails?

The "Mahabharat" (the great Indian epic battle) is
about "what is tomorrow's personal digital
device"? Will it be a souped up mobile or a
palmtop with a telephone? All these are little
wars that add up to that big battle. Hiding behind
all these wars is a gem of a question – "who is my
competitor?"

Once in a while, to intrigue my students I toss a
question at them. It says "What Apple did to Sony,
Sony did to Kodak, explain?" The smart ones get
the answer almost immediately. Sony defined its
market as audio (music from the walkman). They
never expected an IT company like Apple to
encroach into their audio domain. Come to think of
it, is it really surprising? Apple as a computer
maker has both audio and video capabilities. So
what made Sony think he won't compete on pure
audio? "Elementary Watson". So also Kodak defined
its business as film cameras, Sony defines its
businesses as "digital."

In digital camera the two markets perfectly
meshed. Kodak was torn between going digital and
sacrificing money on camera film or staying with
films and getting left behind in digital
technology. Left undecided it lost in both. It had
to. It did not ask the question "who is my
competitor for tomorrow?" The same was true for
IBM whose mainframe revenue prevented it from
seeing the PC. The same was true of Bill Gates who
declared "internet is a fad!" and then turned
around to bundle the browser with windows to bury
Netscape. The point is not who is today's
competitor. Today's competitor is obvious.
Tomorrow's is not.

In 2008, who was the toughest competitor to
British Airways in India? Singapore airlines?
Better still, Indian airlines? Maybe, but there
are better answers. There are competitors that can
hurt all these airlines and others not mentioned.
The answer is videoconferencing and telepresence
services of HP and Cisco. Travel dropped due to
recession. Senior IT executives in India and
abroad were compelled by their head quarters to
use videoconferencing to shrink travel budget. So
much so, that the mad scramble for American visas
from Indian techies was nowhere in sight in 2008.
(India has a quota of something like 65,000 visas
to the U.S. They were going a-begging. Blame it on
recession!). So far so good. But to think that the
airlines will be back in business post recession
is something I would not bet on. In short term
yes. In long term a resounding no. Remember, if
there is one place where Newton's law of gravity
is applicable besides physics it is in electronic
hardware. Between 1977 and 1991 the prices of the
now dead VCR (parent of Blue-Ray disc player)
crashed to one-third of its original level in
India. PC's price dropped from hundreds of
thousands of rupees to tens of thousands. If this
trend repeats then telepresence prices will also
crash. Imagine the fate of airlines then. As it is
not many are making money. Then it will surely be
RIP!

India has two passions. Films and cricket. The two
markets were distinctly different. So were the
icons. The cricket gods were Sachin and Sehwag.
The filmi gods were the Khans (Aamir Khan, Shah
Rukh Khan and the other Khans who followed suit).
That was, when cricket was fundamentally test
cricket or at best 50 over cricket. Then came IPL
and the two markets collapsed into one. IPL
brought cricket down to 20 overs. Suddenly an IPL
match was reduced to the length of a 3 hour movie.
Cricket became film's competitor. On the eve of
IPL matches movie halls ran empty. Desperate
multiplex owners requisitioned the rights for
screening IPL matches at movie halls to hang on to
the audience. If IPL were to become the mainstay
of cricket, as it is likely to be, films have to
sequence their releases so as not clash with IPL
matches. As far as the audience is concerned both
are what in India are called 3 hour "tamasha"
(entertainment). Cricket season might push films
out of the market.

Look at the products that vanished from India in
the last 20 years. When did you last see a black
and white movie? When did you last use a fountain
pen? When did you last type on a typewriter? The
answer for all the above is "I don't remember!"
For some time there was a mild substitute for the
typewriter called electronic typewriter that had
limited memory. Then came the computer and mowed
them all. Today most technologically challenged
guys like me use the computer as an upgraded
typewriter. Typewriters per se are nowhere to be
seen.

One last illustration. 20 years back what were
Indians using to wake them up in the morning? The
answer is "alarm clock." The alarm clock was a
monster made of mechanical springs. It had to be
physically keyed every day to keep it running. It
made so much noise by way of alarm, that it woke
you up and the rest of the colony. Then came
quartz clocks which were sleeker. They were much
more gentle though still quaintly called "alarms."
What do we use today for waking up in the morning?
Cellphone! An entire industry of clocks
disappeared without warning thanks to cell phones.
Big watch companies like Titan were the losers.
You never know in which bush your competitor is
hiding!

On a lighter vein, who are the competitors for
authors? Joke spewing machines? (Steve Wozniak,
the co-founder of Apple, himself a Pole, tagged a
Polish joke telling machine to a telephone much to
the mirth of Silicon Valley). Or will the
competition be story telling robots? Future is
scary! The boss of an IT company once said
something interesting about the animal called
competition. He said "Have breakfast …or…. be
breakfast"! That sums it up rather neatly.

- Dr. Y. L. R. Moorthi is a professor at the
Indian Institute of Management Bangalore. He is an
M.Tech from Indian Institute of Technology, Madras
and a post graduate in management from IIM,
Bangalore

Thursday, January 28, 2010

The Bihari enlightenment


India’s most notorious state is failing to live up to its reputation

ONE of the more unlikely case studies offered by Harvard Business School describes the turnaround of Indian Railways under Lalu Prasad Yadav, a shrewd, roguish politician who ruled Bihar, India’s most depressed and unruly state, for 15 years. His predecessor at the railways, Nitish Kumar, now leads Bihar. He may one day draw similar interest from Harvard’s Kennedy School of Government, for rarely has a failed state escaped political bankruptcy so fast (see article).

With a population bigger than Germany’s, Bihar still suffers from potholed roads, indolent teachers, apathetic officials, insurgent Maoists, devastating floods, shortages of power, skewed landholdings, caste resentments and an income per head that is only 40% of India’s as a whole. And yet, bad as that may sound, Bihar is far better today than it was in November 2005, when Mr Kumar came to power.

Today Bihar has pot-holes, where formerly it didn’t have roads. Businessmen grumble that they cannot raise money to invest in the state, whereas before they spirited their capital out of it. People complain that Mr Kumar’s government has fallen short of its ambitious development plans. But at least it has ambitions. Mr Yadav did not offer development. At best, he promised izzat, or self-respect, to downtrodden castes, who once voted as their landlords demanded, and later enjoyed picking someone their “superiors” could not abide.

How has Mr Kumar pulled off this transformation? He first imposed law and order, restoring the state to its role as night-watchman rather than rogue. He has put several gangsters—the sort of people who in the past became heroes—behind bars. He demanded speedy trials, where formerly defendants could intimidate witnesses and drag out proceedings. He has ensured that convicted criminals no longer get lucrative licences for liquor stores and ration shops, which sell subsidised food and fuel. And just as police reformers in America fixed broken windows, Mr Kumar’s police improved perceptions of safety by forcing Bihar’s many gun-owners to conceal their weapons, rather than brandishing them out of their cars.

People now feel confident enough to buy cars and go out after dark. The economy, always volatile, has grown at double-digit rates, on average, since he took power, partly thanks to funds from Delhi. He built over 2,400km of roads last year. In Bihar’s villages, posters advertising immunisation compete with adverts offering cheap mobile-phone calls.

Thanks. Now what?

The policies Mr Kumar has pursued so far have broad appeal. After the national elections in May 2009, a survey found that 88% of people were at least somewhat satisfied with the state government’s work. His second act will be trickier. He has shied away from land reform, which is both fiendishly complex and deeply unnerving to the upper-caste landowners included in his coalition. And to overcome what one minister describes as a “crisis of implementation”—teachers who don’t teach, nurses who don’t nurse, roads built but not maintained, funds received but not spent—he will have to overcome the most obdurate caste of all: the local bureaucracy.

More than the floods that frequently test Bihar’s embankments, local officials fear the rising expectations of people who no longer meekly accept their lot in life. Their instinct is to contain the waters by discouraging such self-assertion. But it is only by giving people their say, by turning unmet need into a political demand, that the state apparatus will begin to do its job. Mr Kumar must win re-election before the year is out. The biggest risk to him may be the rising expectations of his constituents. But that is also the measure of his success.